Back to Achievements Stories A lot more than simply a beer, why 1664 Blanc is so successful – and what purpose its well-known blue bottle plays
. We’ve also thrilling plans in the UK for our Spanish lager Cruzcampo. With a great brand range to provide our customers, now is the correct time for Kronenbourg 1664 to enter its up coming chapter and we’re happy to have arrived at this arrangement with Carlsberg.”
Excellent Taste Which has a Twist In France we like practically nothing much better than to have a sprint of joie de vivre and add a playful exquisite twist. Especially In terms of 1664 Blanc. It is a typical French beer using a refreshing citrus twist. A twist that delivers a little bit ooh-la-la on the day to day.
The activation will comprise an infinity glass window installation, a contemporary tackle the French tabac which has a “Blanc bar”, and curated manner programme of talks and workshops.
1664 Blanc has currently designed its physical appearance in about 40 markets around the world: the manufacturer has By natural means founded a solid presence in Europe, but can be well known on other continents together with Asia – where China is leading the way.
The French always make time to share a second with friends, Irrespective of how hectic they get. It is easy at the time you know the way
Supporting models and innovating during the quality class is usually a crucial pillar of our system and adding Kronenbourg 1664 to our enviable portfolio is an unbelievable opportunity to realize this.
Kronenbourg 1664 Blanc is a contemporary, fruity and refreshing wheat beer. With its special taste and physical appearance, 1664 Blanc appeals to customers everywhere in the planet. It has an inimitable sweet and refreshing flavour, ensuing from your hint of citrus and coriander spice used in brewing.
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In the event the qualified brewers tasked with producing 1664 Blanc have been exploring, making and tweaking their recipe, the ambition was to actually produce fantastic taste check here that has a twist, with a delicate citrus flavor as exclusive as its blue bottle.
Strisselspalt hops were Employed in the generation with the lager for the first time in 1885. This component indigenous to the Alsace region of France is used in the creation of the beer at any time since.[5]
Kronenbourg 1664, as being a Pale Lager, displays a taste that strikes a balance between delicate bitterness and malt sweetness. Its flavor profile is usually described as crisp and refreshing, which makes it a really perfect beer for those in search of an easy and classic lager practical experience.
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Carlsberg figures amid the globe’s premier brewing groups. Established in 1847 with its headquarters in Copenhagen, this Danish organization has often set its sights further than the borders of its house place. Its first foreign gross sales were being created to Edinburgh (Scotland) in 1868, along with the British Commonwealth was A serious market for Carlsberg through the entire twentieth century.